Watchfox
Separate every client clearly
Use one project per client or reporting boundary so monitors, incidents, status communication, and exports stay understandable.
Website monitoring for web agencies and freelancers
Monitor every client website. Prove the maintenance work.
Organize client sites into clear projects, catch practical website and scheduled-job failures, communicate incidents, and create professional reports from one agency-friendly workflow.
One project per client
Client-ready PDF reports
Status communication
EU-first primary persistence
A practical agency workflow
Replace disconnected checks and manual reporting with one client-ready process.
Watchfox is designed for small web, WordPress, e-commerce, and maintenance teams that manage multiple customer sites but do not need a full observability platform.
Alert the people who can act
Configure email, Slack, webhook, Teams, Discord, or Google Chat channels and test each changed destination before relying on it.
Show the value of maintenance
Turn web uptime, incidents, and monitor history into reports and status communication that are easier to discuss with a client.
Recommended structure
From agency workspace to client evidence in five steps.
The structure is intentionally simple. Each level has a clear operational and customer-facing role.
Workspace
Your agency, freelance business, or operating team.
Project
One client, product, website group, or reporting boundary.
Monitors
Specific questions about availability, content, expiry, jobs, or sitemaps.
Communication
Operational alerts plus public or private status information.
Report
Project health, incidents, and maintenance evidence for the selected period.
Recommended monitor mix
Monitor customer outcomes, not just URLs.
Start small. Add a monitor only when it answers a separate operational question that matters to the client or maintenance team.
| Monitor | Agency use | Use it when |
|---|---|---|
| Uptime | Confirm a public page or important endpoint responds with the expected status. | Almost every maintained production website. |
| Keyword | Verify a specific server-rendered phrase is present or absent. | A successful HTTP response is not enough to prove useful content. |
| TLS | Track certificate validity and expiry awareness. | The agency is responsible for certificate continuity. |
| Domain | Surface domain-expiry information when registry data is available. | Domain renewal is part of the care or hosting service. |
| Heartbeat | Detect missing pings from backups, imports, feeds, billing jobs, or scheduled tasks. | A background job can fail while the public website still loads. |
| Sitemap | Validate the sitemap and listed URLs within the supported sitemap scope. | Sitemap health and listed pages are part of the maintenance promise. |
Avoid duplicate monitoring
More monitors are useful only when they represent separate customer outcomes. Duplicating the same check does not create better evidence and consumes workspace limits.
Current product, real workflow
Use the same project context from setup through evidence.
These production-safe QA screenshots show the current Watchfox interface used in the onboarding guide.
Project selection keeps monitors and future reports inside the correct customer boundary.
Confirm that a genuine check completed and that monitor detail agrees with the dashboard before onboarding the client.
Client communication and proof
Operational alerts for the agency. Clear outputs for the client.
Watchfox separates internal response from customer-safe communication so raw implementation details do not have to become the client experience.
Public or private status pages
Use customer-readable components, maintenance context, and incident updates without exposing internal IDs, tokens, private URLs, raw provider errors, or quota details.
- Monitor-backed components
- Public or private access
- Subscriber confirmation and unsubscribe flows
- Custom hostnames on eligible plans
Monthly and custom reports
Web report summaries use enabled Uptime and Keyword monitors for the selected project and period. Other monitor types remain visible operationally but are not folded into web uptime percentages.
- Monthly and range-based PDF output
- Incident and uptime context
- Branding on eligible plans
- Scheduled delivery within plan limits
Primary agency fit
Agency plan
€49 / $49 / month
€490 / $490 yearly. Prices exclude applicable taxes; Paddle handles the final checkout.
Designed for an active client portfolio
- Up to 150 monitors across active, non-archived projects
- 1-minute Uptime and Keyword checks
- Five status pages
- Monthly PDF reports, report branding, and scheduled delivery
- Custom status-page domains and smart outage verification
The Free and Starter plans are useful for evaluation or smaller production use. Agency is the intended fit when client reporting, branding, status communication, and a broader portfolio become part of the service.
Honest product boundaries
Website-focused by design.
Watchfox is easier to operate because it does not try to become a general infrastructure or full-observability platform.
What Watchfox is built for
- Website, content, certificate, domain, sitemap, and heartbeat outcomes
- Agency project separation and collaboration
- Alerts, status communication, reports, and exports
- EU-first primary persistence and privacy-conscious operations
What it intentionally does not replace
- APM, log ingestion, distributed tracing, or server agents
- A heavy incident-management suite
- Generic infrastructure control
- Guaranteed geographic probe origins without auditable execution telemetry
Probe coverage wording
Normal Uptime and Keyword monitoring uses one primary scheduled probe group. Eligible failures may use additional smart outage verification coverage. Internal worker labels are not marketed as guaranteed geographic origins.
FAQ
Questions from agencies evaluating Watchfox.
How should an agency structure Watchfox?
Use one workspace for the agency or operating team and one project for each client, product, or clear reporting boundary. Add monitors, alerts, status pages, and reports inside the intended project.
Which monitors should a website maintenance agency start with?
Start with Uptime for availability, TLS and Domain for expiry awareness, and Heartbeat for scheduled jobs. Add Keyword or Sitemap monitoring only when they answer a specific customer outcome.
Can Watchfox create client-facing reports?
Yes. Eligible plans can generate monthly and custom PDF reports. Agency and Pro workflows can also use report branding and scheduled delivery within current plan limits.
Is Watchfox a full observability platform?
No. Watchfox intentionally focuses on website checks, alerts, status communication, reports, and clean workspace management rather than APM, log ingestion, distributed tracing, or server agents.
Product and plan details verified on August 5, 2026.
Start with one client project.
Add a real website, verify the first check, test an alert channel, and expand only when each monitor answers a useful operational question.